If you are like me or any other person on the face of the planet, you have cravings for sweet foods i.e SUGAR!!! Since I've been using JUICEPLUS, my crazy cravings for sugar have decreased, while my cravings for fruits and vegetables have increased tremendously! This is not a supplement, rather actual 17 organic fruits and veggies broken down into capsules or soft chewables, and has been proven successful for many years. Be free from the chains of SUGAR!!!